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Marketing has evolved over the years. In fact, it evolves almost daily and marketing professionals have to be constantly learning new technology to reach their potential customers. Hubspot recently reported Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017 and that 44% of consumers would like brands to deliver deals and coupons to their mobile devices. We can safely say that this is what is trending, especially the coupons, in the Cayman Islands!